Programme Structure - BBA

The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. The specific objectives of the program are to produce up-to-date, assertive and effective executives for business and other organizations, and also to prepare students for higher studies in business at home and abroad.