Programme Structure - MBA (Marketing Management)

This course introduces basic concepts of the marketing process from the perspective of the marketing manager and provides a framework for the analysis of marketing management problems.  A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy.  Specific topics include the role of marketing in the competitive environment, the impact of technology on marketing opportunities, selection of target markets, market segmentation, the development of problem solving skills and marketing strategies in the global marketplace.